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| Forecast of daily chemical market in China |
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| In 2011, China's daily chemical (including cosmetics, personal cleaning products, washing and home care products) market capacity of about 180 billion yuan in 2012, more than 200 billion yuan, second only to the United States, 2006-2011 compound growth rate of 11.7%, is the fastest growing region of the global daily chemical industry. Among them, in 2011, China's cosmetics (skin care products, cosmetics and perfumes) market capacity of about 107.5 billion yuan, in 2012 more than 120 billion yuan, 2006-2011 compound growth rate of 15.8%. According to the Euromonitor study, from 2012 to 2016, China's daily chemical industry sales Compound annual growth rate of 9.0%, to 2016 market capacity will reach 312 billion yuan. Among them, the annual growth rate of skin care compound is 10.6%, the annual growth rate of color makeup compound is 8.8%, and the market capacity of China's cosmetics will reach 180 billion yuan by 2016. From the perspective of industry concentration, in 2011, the total sales amount of the top four enterprises in China's daily chemical industry accounted for 36.6% of the national sales amount, and the total sales amount of the top eight enterprises accounted for 47.5% of the national sales amount. According to Shiseido, China's core cosmetic population grew from 22 million in 2005 to 100 million in 2010, and is expected to reach 200 million in 2015 and 400 million in 2020, far exceeding Japan's 56 million core cosmetic population in 2010. From the per capita consumption, in 2011, China's per capita consumption of cosmetics 12 U.S. dollars, only equivalent to the United States 114 U.S. dollars 1/10, Japan 244 U.S. dollars 1/20. From the above data, we can see that in the next five to 10 years, China's daily chemical industry, especially cosmetics sub-industry will usher in a stable and rapid golden growth period. In this period, after years of fierce competition and development of the local daily chemical brand, is expected to gain more favorable than in the past and more rapid development opportunities. At present, 80% of China's cosmetics retail total extra-capital brands, only 20% of local brands, believe that 10 years later, the proportion of local brands is expected to rise to more than 35%. |
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